The Swedish Save the Children youth association needed help to create an animated video for their campaign “Medges Ej”. The purpose of the campaign was to create awareness about the problem of child poverty in Sweden. With the video they wanted to reach new potential members, especially younger kids. One of the challenges when creating the video was how to show how poverty affects the lives of children, without putting the blame on the parents. The video was made from scratch with design and illustrations based on the brief from the customer. Besides creating the video, we also designed posters for the campaign.